Confidence is the best
closet essential.

Forget the rules, if you like it, wear it.

Meet the mother/daughter dream team behind Allure Fashion Boutique: Ramona and Clariza. What started off as an idea brought forth by the fast paced fashion of social media influencers, grew to become a full-blown style experience. Through blending their two perspectives and honing in on the aesthetic of their brand, they have created a truly unique perspective in Sonoma County's retail world. 

They wanted Allure Fashion Boutique to be different: a store run by women with the perspectives of all women in mind. They hand select each piece into a story that could exist in the closets of the modern day entrepreneur or the millennial socialite. With quality pieces that can easily move from brunch to happy hour, clients will always be able to find something new to add that extra "something" to their wardrobe.

About our Store

the minds behind it

Allure Fashion Boutique is a Northern California clothing store located in the heart of Sonoma County. It offers a unique perspective to the local fashion scene, helping women of all ages transcend their style comfort zones and embrace curated, on-trend pieces into their seasonal wardrobes without breaking the bank.

Allure Fashion Boutique blends the spirit of a rustic weekend escape with the tempting charm of an old-style cocktail lounge. From basics to carefully curated selections, it is the premier destination for locals and wine country visitors to easily up their style.

We want the Allure woman to feel beautiful and confident in what she wears. Break the molds in your wardrobe. 

Anyone who comes into Allure Fashion Boutique can find themselves in our pieces. We don't stick to one style and you don't have to either. With our curated stock in constant rotation, you will always have something new to add that extra dose of spark to your season.

Whether you're a stay at home mom or always on the go, you can have it all. Your style should move the way you do, from morning until night. Embrace your style independence and love the skin you're in. 

our mission is simple

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How many times have you walked into a store not knowing what you wanted? Have you ever thought it would just be so much easier if there was just a bag of the season's best pieces waiting for you to take a look inside? What if those selections could be customized to your needs and style?

Welcome to Allure in a Bag! 

The quarterly subscription service that puts you in the front row for the season's best trends.

A $100 value for just $75.

Allure in a bag

Coming 2018

Stay tuned for some exciting events
coming to our store
located in the coddingtown mall.

upcoming events

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